Morr Indoor Range and Training Center is a Lancaster based business focused on Firearm sales, safety training, and target practice. Marketing Need: Elevate the Brand

Morr Range needed a new line of apparel for their customers as well as members. The task of Brand Elevation allowed for creativity and out-of-the-box thinking when it came to design. Previously, the establishment only promoted their standard logo.

Through research, we learned that many of the customers were looking for more active-wear items. This trend was seen throughout the firearm industry. With the creation of a stencil logo and a catchy phrase, a new apparel item was created.

Patriotic themed apparel was very prominent in the industry, however with the proximity to Philadelphia we wanted to create a more unique shirt for customers that resonated with them. This Eagle shirt became a best seller.

Morr Range is perceived as a tourist destination by many passing through from surrounding states as well as overseas. A play on the state seal- we created a souvenir t-shirt.

With logical thinking, we confirmed many design choices through the use of A/B testing. By determining popular pattern and color choices, we were able to design hats and other apparel that would sell at a higher rate. Through sales history tracking, we were then able to measure performance and make decisions based on ROI.

At its core, Morr Range is a center for learning and safety training. Through videography, we promoted LEARN MORR a sub-brand focused on digital learning to broaden awareness. Marketing Need: Promote the Business

Focusing on customer engagement, we developed skills competitions based on seasonal events. During March Madness, we held a bracket style competition complete with customized targets designed by us. Great customer feedback, and positive engagement. Over 64 contestants signed up for the first competition.

SHOOT INDOORS KOP is the first branch outside of Colorado. As a pilot for Proof of Concept, we launched this franchise with a multi-faceted marketing strategy and executed it accordingly. Marketing Need: Launch the Franchise

Together with a cross-functional marketing team, we developed a marketing campaign that aimed to drive awareness, sign up pre-memberships and keep prospective customers informed.

A video promotion was needed for a teaser video that could be used in an email marketing campaign and digital ads.

With the franchise using a more “outdated” look, we created a moodboard presentation to all stakeholders. This design did not stray too far from the HQ logo and gave the location its own identity.

With an abundance of competition, Shoot Indoors needed a strong online presence. We accomplished that through website development, google business listings, digital ads, and email marketing.

Full-service mechanic shop that keeps your vehicle up to date.

Check them out here

New website developed using Squarespace.

Located in SOLANCO, Patriot Pool Heating provides a unique service to a wide variety of customers.

Business professional strategizing local marketing by pointing at a map with a pen